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E-commerce platform releases consumption report, medium-sized capacity trunk becomes the main sales force

Release time:2025-10-23


Tmall and China Automotive Engineering Research Institute jointly released the "2025 Motorcycle Tail Box Consumption Trend Report", which shows that from January to September 2025, the sales of 35L-45L medium-sized capacity tail boxes accounted for 68%, becoming the absolute mainstay.

Tmall and China Automotive Engineering Research Institute jointly released the "2025 Motorcycle Tail Box Consumption Trend Report", which shows that from January to September 2025, the sales of 35L-45L medium-sized capacity tail boxes accounted for 68%, becoming the absolute mainstay. From the perspective of consumption scenarios, daily commuting users account for 52%, motorcycle enthusiasts account for 28%, and food delivery groups account for 20%; From a regional distribution perspective, the sales of motorcycles in provinces with high ownership such as Guangdong, Zhejiang, and Jiangsu account for 45% of the national total. The report also pointed out that "waterproof performance," "installation convenience," and "lock safety" are the most frequently mentioned keywords in user evaluations, and the scores of related indicators directly affect the product repurchase rate.